Posted Tue, 22 Jun 2010, 9:07am by Shawn D. Sheridan
The following is from a guest author, Laura Dauphine, who is a talented copy writer and editor, and owner of Voices of Ink.
You know that writing a thank you note to Aunt Matilda for her reindeer sweater requires different language than tweeting about a new sick app. In the same vein, your professional website will have a much different voice than a corporate white paper, DM letter or even a brochure. Read more...
Posted Wed, 19 May 2010, 5:24pm by Shawn D. Sheridan
There are a variety of techniques that are
viewed dimly by the search engines, as what those techniques are doing is in
reality gaming the system as opposed to optimising optimizing for a search
engine. In a variety of cases, where the
infractions have been aggravating enough, Google and others have black-listed
the sites, and they never come up in a search.
That includes even searching for the company by name or the site name
itself! So, while there are some SEO companies
that may claim they can boost your ranking almost mag Read more...
Posted Tue, 18 May 2010, 8:19pm by Shawn D. Sheridan
Following on from my last post, Search Engine Optimisation – What, Why, How, and How Not, I want to cover some good things you can do to improve your website’s rankings in the 'organic' as opposed to 'sponsored' sections. Results in sponsored sections are there because the link owner paid for the link to appear there. Google AdWords is an example of this. The organic section lists search results that are indexed by the search en Read more...
Posted Mon, 17 May 2010, 4:24pm by Shawn D. Sheridan
Search engine optimisation optimization (SEO) is a hot topic in various circles. The whole idea from a website point of view is doing things to have your site float to the top of the results list when someone types something into the search box at Google, Bing, Yahoo!, Ask, and a host of other search engines out there. If not at the top of the list, then ideally you want to be on the first page. Read more...
